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The Benefits of Facebook Messenger Remarketing

The Benefits of Facebook Messenger Remarketing

There is something magical about Facebook Messenger.

It is not only because there are more than 1.3 Billion people using the infamous messaging app every month.

It is mainly because of the extremely high user engagement levels.

No matter the type of your company, the niche or sub-niche you are into, your buyer personas live online and they definitely use messaging apps.

And, there is no doubt that the total messaging apps usage will continue to increase.

In fact, Statista estimates that by 2021 there will be almost 2.5 billion messaging app users worldwide.

What does that shows us?

That there is an emerging opportunity for all online businesses and with Facebook Messenger being one of the most popular messaging apps, you have to leverage this tool to generate more leads and increase conversions for your business.

In this article, we are going to see what are the main benefits of Facebook Messenger Remarketing.

So, without further ado, let’s dive right in!

Increase Upsells & Cross-sells

As you already know, especially when it comes to E-commerce, upsells and cross-sells are extremely important.

Why?

One of Robert Cialdini’s Principles of Persuasion is Consistency.

People tend to be consistent with their previous decisions.

This means that if someone bought one of your products in the past, they are more likely to purchase again I the future, in order to be consistent with their initial decision.

Thus, if someone purchased a pair of sneakers from your E-shop on April, are more likely to be willing to purchase a T-shirt or a pair of shorts that goes well with their new shoes.

People who have bought from us are more likely to buy from us again in the future.

Just think that there is a 60-70% likelihood of selling to an existing customer, while there is a 5-20% likelihood of selling to a new one.

Amazing, right?

The best part about Facebook Messenger is that it basically allows you to communicate your messages in a much more effective and direct way.

With Facebook Messenger you have the ability to broadcast messages and make upsells and cross-sells to your existing customers or to people who have previously interacted with your Messenger Chatbot.

Now, you are probably wondering how is this possible.

It’s simple.

By choosing one of our plug-and-play modules, you can deliver post-conversion messages to your customers and thus having them become returning customers.

This is the point where you realize that increasing the Lifetime Value (LTV) of your customers can actually happen through your Messenger Chatbot and with a truly cost-effective and sustainable way

The truth is that there are no limits as to what you can do and achieve through Facebook Messenger.

There are endless remarketing tactics that you can implement and thus endless ways to add value to your customers lives and at the same time increase the amount of money the spend on your products and services.

Increase your Message Deliverability

No one can deny that Facebook Messenger is one of the most direct ways to communicate your company’s message.

You may wonder why.

Well, according to Neil Patel you can get 88% Open Rate on your Facebook Messenger campaigns.

Astonishing, isn’t it?

Would you like to know how Neil Patel describes his experience with a Facebook Messenger that was used as a lead generation campaign?

Well, that’s what he said:

“I recently had an experience that changed the way I think of digital marketing.”

Now, let me just say that you don’t have to be a marketing guru to meet this kind of success.

The reason is simple.

You have all the necessary tools that can work for you, regardless if you are online or not.

But, let’s get back to the metrics for a while (cause we love metrics!).

As you probably know, Email marketing – even though outdated for many – is still one of the most effective marketing channels.

In fact, according to a study conducted in 2015 by Get Response, the Average Email Open Rate for all industries was 21.73%.

This is 4x less than the Open Rate that Neil Patel got on his Facebook Messenger campaign and it is definitely less than most of Facebook Messenger campaigns.

This is a clear indicator that Facebook Messenger has better deliverability rates than Email marketing, which happens to be one of the most effective channels for marketing and remarketing.

Is Facebook Messenger and Chatbots the new way companies communicate with their customers and potential customers?

You bet it is.

But, the opportunity has to be seized in order to have value so take next step and start remarketing your products and services through Facebook Messenger now!  

Increase Customer Loyalty

The question that arises here is:

How can this be done with Facebook Messenger?

By being consistent with your messaging and remarketing efforts.

You don’t want to be intrusive but you don’t want to be absent either.

This means that if someone has bought from you today, you have to keep broadcasting them messages, informing them about special or seasonal offers, products updates and important information regarding your products and services.

One of the main problems of today’s marketing and advertising is the fact that in their effort to stand out, companies become intrusive.

According to Hubspot’s Annual State of Inbound Report, 87% of people believe that online ads are more intrusive now than it was two years ago.

The same applies for pretty much every marketing or other action and tactic.

Moreover, you can create behavioral triggers that will send tailored and highly personalized messages based on a customer’s loyalty level.

For example, when someone exceeds a certain amount within a specific time frame, you could automatically send them a special discount code, to reward them for being loyal.

And, guess what happens when you reward someone for being loyal?

They sense your genuine interest and they spend more money on your products and services.

How so?

Well, because everyone wants to feel appreciated and rewarded.

In fact, 54% of consumers would consider spending more on a company’s products and services for a loyalty reward.

Improve your Customer Service

Odds are that you’ve noticed that when the amount of orders on a business is increased, usually the volume of customer support tickets is also increased.

Why is this so?

Because the more the more customers, the bigger the need of satisfying these customers.

Did you know that 89% of businesses compete through the level of customer experience they are able to deliver?

But consider this: With a Messenger Chatbot, you don’t have to worry about customer service, as your Chatbot will work 24/7 no matter if you are there or not.

The silver lining is that your customers will be able to get answers on their questions and receive excellent customer day in and day out.

Ok, I know what you are thinking.

My clients will be able to understand that there it is a Chatbot they are talking to and will consider that as a poor customer service.

According to HubSpot though, 40% of consumers don’t care if there is a real human or a Chatbot helping them, as long as they receive the help they need.

What’s the bottom line?

A Chatbot can be an extremely effective way to improve your customer service.

Especially if you are into E-commerce and your product is complex, the need for a Chatbot is even bigger.

It will save you valuable time and it will help you save money by automating certain procedures that are time-consuming and not cost-effective at all.

And you know what?

Your customers will embrace the fact that you’ve improved your customer service and will respond by being more loyal.

One last tip here is to try and determine positive or negative sentiment from your users’ answers.

It is of paramount importance that you know how users feel when interacting with your Chatbot by sensing the sentiment of their answers.

This will help you improve your customer service even more, by optimizing your sequence of your Messenger Chatbot.

Now I turn it to you.

What are the best remarketing tactics that you’ve used and how do you think that a Messenger Chatbot can help you grow in a sustainable way?

Feel free to share your thoughts in the comment section below.

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