Facebook F8 is the annual developer conference held by Facebook, intended for companies and developers who build products and services around the infamous social network.
No one can deny that despite all the difficulties within this continuously evolving environment, Facebook always finds the ways to adapt and innovate.
It is without a doubt that this was an exciting year for Facebook.
Many things have changed for the platform this year. One thing remained the same though.
That is the company’s effort for continuous improvement of the user experience, through cutting-edge technologies and the company’s true willingness to increase the quality of services offered within the platform or its affiliated companies.
As expected, many new features and great launches were announced at this year’s F8.
Flashchat was there and we are really happy to share all these new features and product updates with you.
Ready? Let’s dive right in!
Messenger Chatbots are back
On March 26th Facebook announced that they would no longer accept new bots on the platform.
Now, regardless if you are a Chatbot developer or not, you can imagine that this was big news for the entire marketing and messenger commerce world.
This was essential though because Facebook needed to control the quality of conversational experiences offered through Messenger.
In the 1st day of this year’s F8, VP of Facebook’s Messaging Products David Marcus announced that Facebook Messenger is open to bots again.
This rearranges the decks and sets new goals and new objectives not only for bot developers but also for Chatbots as a Service companies like Flashchat.
Truth been told, there are many powerful messaging apps for B2C businesses but the growth that Messenger has attained is a clear indicator of Facebook vision for the app’s future.
In addition, this shows us that Messenger is the most powerful app for bots among all the other messaging apps.
We can imagine that an excessively large number of bot submissions for commerce Chatbots will follow the announcement.
That doesn’t necessarily mean that the verification time will be increased, but it definitely means that quality standards will be higher from now on.
In an effort to improve the overall experience that users have with conversational experiences on Messenger, we expect only high-quality Chatbots to be allowed on the platform.
Could this be controlled by the AI technology behind the verification process?
We’ll just have to wait and see!
AR for Messenger
According to an ISACA survey, 62% of US consumers believe that Augmented Reality (AR) will improve their shopping experience.
It is in fact that AR shapes the future of retail in a profound and unique way.
Two days ago, David Marcus announced the ability for brands to integrate AR camera effects into their Messenger experience.
This new feature will allow consumers to communicate with brands in a completely different way and get instant feedback about products they are interested in.
What makes this so special?
The fact that consumers will be able to virtually customize and try on products they are interested in, learn about new products and their features and make well-informed decisions without limitations.
But that’s just the tip of the iceberg since we don’t know yet what are – if any – the limits of this relatively new technology.
It is only natural that with more than 1.3 billion people using Messenger every month, there is a constant need for optimization and improves of the UX while on the app.
According to David Marcus, this move was:
“The next logical step in the evolution of the Messenger platform.”
With this statement in mind, Facebook is aiming to bring the virtual and physical worlds one step closer together.
As David Marcus explains:
“When a person interacts with your business in Messenger, you can prompt them to open the camera, which will be pre-populated with filters and AR effects that are specific to your brand.”
Honestly, this is great news for all the companies that use Messenger as a sales tool, since it will take the customer experience to a whole new level.
This is the last but certainly not least critical announcement regarding Facebook Messenger.
Chances are that you’ve noticed how language differences can be a barrier between sellers and buyers in the e-commerce world.
Especially if you run an e-commerce business, you know that being able to speak or at least translate as accurately as possible can make a huge difference in making a sale.
Facebook announced the ability for all buyers and sellers in the marketplace to communicate across different languages with M suggestions for translations.
This will make it easier for people to communicate and for buyers to reach a buying decision.
Plain and simple.
This powerful feature promises new opportunities for Messenger commerce businesses and for Messenger sellers in general since communication will be faster and lot easier.
According to Facebook, M Translations will be launched in the next few weeks first in the US and then to more countries and in many different languages.
This new feature really excites us, since it will drastically improve all Messenger conversational experiences and make it easier both for buyer and sellers to communicate with each other.
We believe that Messenger commerce businesses will leverage all of these new tools to optimize their performance and grow in a sustainable way.
As an integral part of the Messenger commerce and Chatbots ecosystem, we are really excited to see how these announcements can positively impact businesses around the globe.
It is clear that Facebook cares for its users, affiliate companies and developers who build products around the platform.
To sum up, here are the most critical announcements from this year’s Facebook F8:
- Messenger commerce is rising and as always, early adopters will be the most benefited ones
- Augmented reality can create powerful conversational experiences and help commerce business reach their customers in a more effective way
- Better translation can be a great way for commerce businesses to better serve their customers
Facebook is pointing in the right direction and shaping a new future for e-commerce business and messaging apps.
Don’t get left behind.
These tools can – and will – help your company grow in a sustainable way.