Cart recovery. One of the most common solutions to the biggest E-commerce problem.
If you are an online retailer or E-commerce manager then you probably freeze in your tracks every time you hear the term “cart abandonment”.
It is in fact that cart abandonment can be a major issue for online businesses and E-commerce stores around the globe.
Nowadays, almost 7 out of 10 shopping carts are abandoned.
That’s right! Up to 70% of your Eshop visitors abandon their carts before making a purchase.
Don’t worry though, there is a solution.
As you already know, you can reclaim lost revenue by sending automated Emails to those who abandoned a cart on your website.
But, as you might don’t know, there is a new channel with much higher click and open rates when it comes to cart recovery.
And, what is the name of that channel?
Just keep reading and you’ll find out how you can recover your abandoned carts through Facebook Messenger.
First things first.
If you are running an online business, then you’ve probably designed a Conversion Funnel that lead visitors from visiting your Eshop for the very first time, to become paying customers.
For a typical Shopify store, a Conversion Funnel most of the times include the following steps:
- Page View
- View Content
- Add To Cart
- Initiate Checkout
As you can see, we have 5 basic steps – stages that someone has to pass through before making a purchase.
It is expected, of course, that you’ll have a certain amount of people dropping-off at different stages of your Conversion Funnel.
By monitoring your drop-offs, you can establish benchmarks and be able to tell what is normal and what isn’t.
As we’ve mentioned at the beginning of this article, it is only normal that some of your shopping carts will be abandoned.
But, this is something you know and should expect.
What if the amount of drop-offs between stages 3 and 4 is excessively high?
Well, that means there is something else that might be happening; Something you should find and fix.
In order to do so, you’ll have to follow the exact same procedure that a regular visitor of your online store follows, before making a purchase.
By following these steps, you will be able to identify potential errors or problems and fix them.
This procedure might take some time, but it’s the first step towards reclaiming lost value from your abandoned shopping carts.
Let’s move on to the next step.
Examine Possible Ways to Recover Abandoned Carts
After you’ve conducted a thorough research by diving deep into your Conversion Funnel, you then have to examine all possible ways to recover your abandoned carts.
What does that mean?
Well, it basically means that you have to make a short list of ways to recover your abandoned carts.
One of the most popular ways to do that is by sending a personalized Emails to visitors who abandoned their shopping carts.
There is a major drawback with this tactic though.
You have to ask for the visitor’s Email at the previous stage of the Conversion Funnel, in order to be able to send them an Email.
With the new General Data Protection Regulation – and in order to be compliant – you’ll have to clearly inform website visitors users about the reasons why you are asking for their Email or any other personal data.
Now, just consider how many visitors would agree to receive an Email that would remind them to finish what they started, meaning to receive a cart abandonment Email.
As we can understand, getting an Email will become a bit more difficult.
Thus, even though an effective channel right now, cart recovery through Email won’t be as effective in the future.
Another cool way to recover your abandoned carts is by showing online ads to your Eshop visitors.
There are 2 main things you have to keep in mind before using this tactic:
- You need a healthy amount of abandoned carts
- You need to secure enough advertising budget for retargeting
Let’s look at each one of those 2 points in detail.
Assuming that you run online ads on Facebook, you need to have Facebook Pixel installed on your store in order to start tracking conversions and other meaningful actions.
These actions are the necessary steps a visitor has to take in order to reach an optimal goal such as a purchase.
In order for this type of cart recovery tactic to work, you’ll need as many cart abandonments as possible, meaning as many interactions as possible.
Because the more the data you have, the better the targeting.
It is extremely important that you have an audience that is big enough to target, otherwise you may not have the option to do so until your Pixel gets more matured.
Next comes securing an advertising budget that will allow you to retarget people who have abandoned their carts.
Don’t overlook the fact that advertising requires you to manage your ads and effortlessly try to optimize them for better results.
In addition, using advertising as a retargeting tactic delays things a bit, as your visitors won’t see your ads until they login to their account and your ads start delivering.
Last but certainly not least, don’t forget that in order for someone to see your ads, they have to have a personal profile on Facebook.
If they are not, they will simply not see your ads and thus won’t be “pushed” to finish what they started.
At this point, you realise that online ads, even though effective, is a tactic that will slow down the recovery process and won’t get you results unless you have enough cart abandonments and enough budget to spend on communicating your message.
The 2 ways of recovering abandoned carts that we’ve seen so far, are effective but still have some drawbacks.
Do you want to learn about a new and completely innovative way that involves Facebook Messenger and that is both direct and cost-effective?
Stick with me here and I will show you everything you’ll need to know about shopping cart recovery with Facebook Messenger.
Shopping Cart Recovery with Facebook Messenger
Can I be totally honest with you?
Here at Flashchat, most of our clients say that cart recovery through Messenger is one of the most useful features of our platform.
This, along with the rest of our breakthrough features empower online retailers to get the most out of Facebook Messenger and discover the true potential that Messenger Commerce has to offer.
But, you may wonder why cart recovery through Messenger is considered to be one of the most important features by our clients.
It’s mainly because they’ve acknowledged cart abandonment as a major problem for their business and they’ve managed to reduce the churn to a level that is both satisfying and normal.
So, what is cart recovery with Facebook Messenger and how does it work?
If you visit a modern Eshop – regardless if it is Shopify, WooCommerce, Magento, Presta Shop or a custom one – there is a high possibility that you’ll notice a Messenger icon right underneath the “Add To Cart” button.
From the moment a visitor press the button, it’s like making a small commitment towards your business.
That doesn’t mean that they are going to buy (in fact almost 7 out of 10 of them won’t buy in the first place!), but it definitely means that there is a buying intent behind their action.
What happens though if they abandon your website before making a purchase?
This is where the magic happens, because the very moment someone bounces off your website, they receive a personalized message on Facebook Messenger, asking them to complete their purchase.
When the visitor receives the message on their Messenger account, they can decide on whether or not proceeding to checkout.
It is a simple and straightforward tactic that can add value to your business the moment you start using it.
But there is one small catch.
You’ll need to automate the procedure before start using Facebook Messenger as a cart recovery tool.
Truth been told, there are many tools and apps that can help you do that.
Most of them though require manual configuration and a complex installation process.
So, the best option here is to choose a tool that offers you a simple way to recover your abandoned cart through Facebook Messenger and at the same time help you automate Messenger communication for your business once and for all.
Feel free to take a look at our pricing plans to learn more about Flashchat and how it can help you get your business to the next level.
Facebook Messenger Cart Recovery Benefits
Before you leave, we’d like to share some key benefits of using Facebook Messenger as a cart recovery tactic.
The main benefits are:
Cart recovery with Facebook Messenger gives you the chance to send personalized messages to your store visitors right after they’ve left your website.
As you already know, when it comes to sales, every moment matters.
This means that the less time you give your visitors to think, the higher the possibility that they are going to buy from you instead of your competitors.
With more than 1.3 billion people using the app every month, it is possible that your website visitors and customers “live” on Facebook Messenger.
And, if they do, then you definitely want to be able to reach the ones that abandon shopping carts on your Eshop by sending them a highly personalized message on Facebook Messenger.
According to Neil Patel, you can get up to 88% Open Rate to your Facebook Messenger campaigns.
Amazing, isn’t it?
This is extremely important because the more the people who will see your recovery message, the more the sales you are going to close.
Thus, with Facebook Messenger, you have the ability to reach a wider audience and convert more abandoned carts into sales.
Again, according to the infamous marketer, you can get up to 56% CTR using Facebook Messenger as a marketing tool.
This means that people are not just opening your messages, but are clicking on links you have too.
Needless to say that this is crucial, especially if you want them to click in order to make a purchase.
As we’ve discussed earlier, both Email marketing and online advertising are great ways to recover abandoned carts.
But, they both lack effectiveness and – especially when it comes to online advertising – they cost.
On the other hand, a tool that helps you recover your abandoned carts through Facebook Messenger – most of the times – doesn’t cost so much and has an immediate effect in your conversion rate and in your pocket.
What is the bottom line?
That if you are not using Facebook Messenger as a recovery tool for your abandoned carts, you are missing out a great opportunity.
So, take the next step and discover how Facebook Messenger can help you increase sales opportunities by recovering more abandoned carts.
We’d love to know what your thoughts are, so make sure you leave a comment below.
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