The eCommerce industry is growing faster than ever. So if you thought just having an online store with great products and discounts is enough to get sales, you’re wrong. And no, running ads isn’t enough either.
Here’s what you really need to do to increase eCommerce sales in 30 days apart from email marketing that most suggest!
Five strategies to increase eCommerce sales
1. Optimize your site experience to remove shopper distractions
You might be wondering what we’re talking about, but here’s the thing.
A typical internet user has at least ten browser extensions and web apps in use. They help them with productivity and sometimes even in comparing products across different sites.
But what these extensions and apps also tend to do is inject adware onto sites. This results in unauthorised competitor ads, promotional pop ups, adult content and more show up on online stores.
Wait, you have a CSP in place. How is that even possible?
These extensions and apps are known to surpass CSP regularly. Even online retailers as big as Nine West fell prey to them.
So while you can’t see these ads, 11% of your store traffic is exposed to them. These ads are not just distracting your shoppers, but also luring them away from your store.
Here’s the difference between what you see and what the shopper does:
The very first strategy is to remove these very distractions and ads.
But to be able to do so, you need to monitor 12,000+ adware strains every day and on the consumer’s browser. After that, you need to identify what kind of distractions that adware is going to inject onto your site.
If you ask us, that’s a lot to do!
That’s where you plug in smart conversion optimization softwares like BrandLock. With one line of code, the Shield continually monitors the consumer’s browser – irrespective of what browser they are using and what device they are on.
It then identifies the adware and the distractions they may cause in real-time. Doing so, the software proactively removes competitor ads and other unauthorised content before they even show up.
With absolutely nothing except your own products and promotions to see, you automatically decrease your exit rates.
Decreased exit rates mean more product page views and that adds up to increase eCommerce sales in no time.
2. Leverage Facebook Messenger to start conversations
Because conversations lead to conversions and sales. And what better place to start one than one where the shopper is already active?
There are 2.5 billion using Facebook and the Messenger app. We see no reason in not going beyond Facebook ads and retargeting to use a strategy that truly engages the shopper.
We all love the Facebook Messenger for how easy it makes communicating with one another. The same holds true when it comes to talking to online shoppers and your existing customers.
Take for instance a shopper visits your store. They add a few products to their cart but don’t complete the purchase.
Now while they may or may not come back to make that purchase, they are surely going to use Facebook Messenger sometime in the day.
What if you sent them a quick message their reminding them of the abandoned cart?
Let them know you’re still holding onto the products they liked. Create a sense of urgency or scarcity around them to nudge them to come back to your site. Or maybe offer a special discount that sweetens the deal for them a little more!
In fact, Toll Wear uses Facebook Messenger to recover abandoned carts and increase eCommerce sales by a whopping 40%.
Alternatively, you could also use this conversational marketing strategy to make product recommendations.
Based on what a shopper has previously purchased or shown interest in, you could send in quick messages to let them know of a new product range or a sale that you’re running.
The instantaneous nature of these messages and the shopper’s habit of using chat apps through the day, gets you more interaction.
They are more likely to read these messages as compared to even cart recovery emails!
It doesn’t require the shopper to share their email address. All it takes is a smaller commitment of agreeing to get notifications on the Messenger. That’s why the opt-in rates for this communication channel are also higher!
If you’re wondering how long it is going to take for you to set up Messenger Marketing, try Flashchat. All you need to do is select your triggers, create your messages and you’re up and running in no time.
3. Re-engage shoppers with web push notifications
A typical online shopper will not make a purchase on their visit. They would rather checkout other online stores for similar products and better deals.
While you have no control over that, you can be sure of driving them back to your store.
Web push notifications.
Be it on mobile or on the desktop, web push notifications are messages that a website can send to shoppers even when they’re not on the site.
They’re pretty much similar to the notifications sent to you by mobile apps. Just that in this case, your online store doesn’t need a mobile app!
Here’s what they look like on the desktop:
And here’s how they get delivered on the mobile:
Just like the messenger apps, web push notifications offer a real-time and more instant way of connecting with online shoppers.
But the good part about them is how they too don’t ask shoppers to make a bigger commitment. They don’t need to share their email addresses to be notified of sales!
That’s why web push notifications too have a high opt-in rate as compared to emails.
And unlike emails, you don’t have to wait for your message to be opened. They are delivered straight on the screen of their devices, capturing their attention immediately.
In fact, Headphone Zone achieved a 13.9% click through rate on their web push notification campaign. With cart recovery and customer engagement campaigns, the store got 10X ROI.
And it’s actually really easy to start running web push notification campaigns for your store.
With PushOwl, you can set them up in a matter of minutes.
Be it a flash sale, a new product launch, style guides, product recommendations or notifications to recover abandoned carts and ask for customer feedback, the app offers ready-to-use, editable templates.
All you need to do is get creative with your messaging and test different types of campaigns to increase eCommerce sales.
4. Retarget online shoppers with Facebook Dynamic Ads
You know how remarketing and retargeting ads work.
You visit a website, browse a few products and come away. The products then seem to follow you all across Facebook for the coming days.
But here’s what happens.
When the store shows you the same picture of the product or uses the same messaging, you tend to get bored. For that matter, you get so exhausted seeing the ad that you lose interest in the product itself.
So instead of helping you turn your store visitors into customers, the ad ends up irritating who could be your possible customers.
That’s where Facebook Dynamic Ads come in.
They don’t just help you reach those who have visited your store before, but also those who could be interested in your products.
Dynamic ads automatically show the right products to people who have expressed interest in what you offer on your store or anywhere else on the internet.
All you need to do is upload your product catalogue and set up your campaign once. It then continues to work for you as long as you want.
The ads then automatically switch product images, pricing and availability based on your inventory. Reducing your manual efforts, the ads help you increase eCommerce sales in no time.
5. Step in to become their shopping assistant with a live chat
Believe it or not, even online shoppers love to get some help finding the right products. Pretty much similar to how it happens at brick and mortar stores.
And no, sometimes size guides, FAQs, customer testimonials, product descriptions are not able to help the shopper.
Since there is no touch and feel of the product, a lot of shoppers are skeptical about making a purchase. They want to be doubly sure about what they are going to spend on. But without getting to try the product physically, it’s impossible.
Now what if you could step in to offer help or just be there in case they have a question?
You won’t just be able to address queries faster, but also lessen the chances of them leaving your store without making a purchase.
Yes, we’re talking about live chats.
While it is a good idea to let a shopper browse your store at their own pace and without interruption, it is also better to be around.
Take for instance, you’re promoting a premium collection on your store. All the prices are on request.
Now a typical shopper will visit your product catalog and expect to see prices immediately. No one likes to subscribe to get access to pricing.
If you have a live chat implemented, this shopper can immediately drop you a message regarding the product they are interested in.
By offering help in a timely manner, you’re able to turn more visitors into customers and increase eCommerce sales.
Increase eCommerce sales in 30 days with customer engagement
There is no shortcut to offering a great shopping experience to your target market. But the one hack that really works and works fast, is customer engagement.
While you’re focusing on designing an appealing online store and offering the best of prices, look into what makes your shoppers interact with you.
Step into their shoes.
Then make it easier for yourself to not just browse products, but also discover deals, engage with the brand and eventually, make a purchase on the site.
After all, you too are a customer to an online store!
Which of these strategies have you used to increase eCommerce sales?
If there is a secret sauce that you’ve been using to grow your sales, don’t forget to share it with us!
Author Bio: Vanhishikha Bhargava is a content marketer at PushOwl, an eCommerce push notification provider for Shopify stores. She can mostly be found digging out growth tactics for online retailers. You can follow her blogs here or talk to her on Twitter.