Things we Can Learn from 25 Successful Shopify Stores

Things we Can Learn from 25 Successful Shopify Stores

1. LUNA Sandals

What is it?

LUNA Sandals is a Shopify store that sells adventure sandals online. All sandals are designed and handcrafted in Seattle (USA).  

What can we learn from it?

What is really interesting about this online store is the fact that there seems to be a story behind everything that the company does.

This makes each and every one of their products unique and helps the company’s customers feel special by purchasing their LUNA sandals.

LUNA Sandals 1

Another thing that we consider to be really interesting, is the “Create your Own” feature, which basically allows LUNA’s customers create their own sandals online.

LUNA Sandals 2

Website visitors can visualize their sandals and decide on the colors, straps and model they want.

This creates a highly personalized experience that is, of course, extremely necessary for every online interaction.

Sells: Shoes/ Sandals

Website URL: https://lunasandals.com/

2. Survival Frog

What is it?

Survival Frog is a Shopify store that sells survival gear. From survival food to sleeping bags and pocket compasses, this amazing store has everything you need if you decide to go outdoors.

What can we learn from it?

There are two main things we can learn from this Shopify store.

First, the fact that these guys really pay attention to social proof.

In their website, you can find more than 1,000 reviews from actual customers.

Survival Frog 1

That, of course, makes the company very credible to its customers’ eyes and – at the same time – help its customers reach well-informed buying decisions.

The second thing we can learn from this store is the fact that it offers a 6-month refund guarantee.

Survival Frog 2

What does that mean?

Well, it means that Survival Frog is absolutely sure about its products’ quality and want to help their customers feel confident too.

Way to go Survival Frog!

Sells: Survival Gear

Website URL: https://www.survivalfrog.com/


What is it?

BOLL & BRANCH is a Shopify store that sells bed and bath products. You can find high-quality sheets, towels, covers and more.

What can we learn from it?

Again, we can learn two things from this amazing Shopify store.

The first one is that high-quality photos matter.


With such a photo, there are not many things you need to do in order to sell your products.

It’s like they sell for themselves.

Many Shopify stores do not invest in photography, but the truth is that high-quality photos along with great design can really make a difference.

The second – and most important – thing we can learn from BOLL & BRANCH is the fact that sharing your company’s vision matters.


You may wonder why.

Well, it’s because there is an emotional connection between people and their buying decisions.

If you have a mission and you want people to know about that mission, make sure to include it in your website.

It makes a huge difference.

Sells: Bed and Bath Products

Website URL: https://www.bollandbranch.com/


4. Flare Audio

What is it?

Flare Audio is a Shopify store that sells high-quality audio equipment. It is a niche specific store that refers to musicians and audio professionals from all over the world.

What can we learn from it?

Unlike other Shopify stores, Flare Audio seems to take localization seriously.

When visitors land on its homepage, they can choose the currency that fits them.

Flare Audio

This is extremely important because visitors immediately understand that they have the can see the store’s price in their currency.

This is an underestimated factor for many Shopify stores that ship globally but keep this in mind –

People want to see things that are familiar to them and currency is one of these things.

Sells: Audio Equipment

Website URL: https://www.flareaudio.com/

5. Athletic Greens

What is it?

Athletic Greens is a Shopify store that sells food supplements with superior taste and premium quality.

What can we learn from it?

As you probably know, when it comes to food, transparency is extremely important.

And, for someone who wants to buy food supplements online, transparency in the ingredients used may be No.1 priority.

This is why Athletic Greens break down all the ingredients that are used in their products.

Athletic Greens

As you understand, this gives Athletic Greens an edge and is a key differentiator from other food supplement companies that sell their products online.  

Sells: Food Supplements

Website URL: https://athleticgreens.com/

6. Free Fly Apparel

What is it?

Free Fly Apparel is a Shopify store that sells men and women apparel.

What can we learn from it?

Free Fly Apparel knows how to leverage the true power of Instagram since it has a section that they call “Shop Our Instagram”.

Free Fly Apparel

Shop Our Instagram is basically an RSS feed for their Instagram posts, that helps visitors buy clothes that are shown in every post.

Amazing, right?

This is an ingenious way to help consumers reach a buying decision since they can see how clothes they are interested in look in real life.   

Sells: Men and Women Clothes

Website URL: https://freeflyapparel.com/

7. Rhone

What is it?

Rhone is a Shopify store that sells premium activewear for men.

What can we learn from it?

What we really liked about Rhone is the way these guys are using videos to communicate their message.


Rhone is using videos in a fun and engaging way that resonates with their audience and – at the same time – presents all possible use cases for their products.

Video is the format of 2018 and if you haven’t tried it yet, you should definitely add it to your marketing strategy.

Especially if you are selling clothes or other daily-used products, you should present all the use cases for your products in a simple way that your audience will understand.

Trust me, it works!

Sells: Men Workout Clothes

Website URL: https://www.rhone.com/


8. Thermacell

What is it?

Thermacell is a Shopify store that sells repellent devices of superior quality. Its products don’t include chemicals or scents of any kind.

What can we learn from it?

What really liked about Thermacell was a video they uploaded a while back on Facebook.

This video basically demonstrates how Thermacell helps a man read his book without any distractions from mosquitos.

Thermacell Outdoors

When you have a product that solves a real-life problem, it’s always a good idea to capture the before and after moments in order to prove that your products do the job.

It isn’t necessary to spend a fortune in shooting the video, but, of course, quality matters here.

These short length videos are ideal for social media posts and social ads.

Use them wisely!

Sells: Outdoors Equipment

Website URL: https://www.thermacell.com/

9. Apt2b

What is it?

Apt2b is a Shopify store that sells affordable modern furniture.

What can we learn from it?

Most Shopify stores conduct a giveaway or competition once or maybe twice a month.

At the same time, even though they are interested in expanding their Email list, they are doing a few things to achieve it.

Apt2b is an example of effectively doing both things with one simple tactic.

With a beautiful pop-up window, they are offering a $750 Gift Card to their website visitors, in exchange for the Email.


This is a great way to create a powerful Email list that will inform their subscribers about news and exclusive sales and – at the same time – is a really nice way to say “thank you” to all their store visitors.

The best part?

That this is not a one-time thing as it happens once per month.

And, as we already know, consistency is the key to any successful business.

Sells: Furnitures

Website URL: https://www.apt2b.com/



What is it?

BAGGU is a Shopify store that sells bags for several use cases.

What can we learn from it?

Most companies only talk about how easy it is to use their product or how you will get actual value from it.

BAGGU goes a further, by posting images of how their products can be used in real life.


This way, they set an example and they build trust with their audience by demonstrating the actual value they can get out of their products.

Well done BAGGU!

Sells: Women Bags and Purses

Website URL: https://baggu.com/

11. ROKA

What is it?

ROKA is a Shopify store that sells high-quality performance eyewear.

What can we learn from it?

What we really liked about ROKA, is their “Home Try-On” feature.


If you are into eCommerce for a while, then you probably know that Amazon originated the “try before you buy” idea, with their Prime Wardrobe initiative.

ROKA has adopted this powerful tactic and offers their visitors the chance to select up to four different styles and try them at their home.

As you understand, this takes customer experience to a whole new level and makes every customer feel special by having the chance to try on the sunglasses they like at their home, with ease and comfort.

Way to go ROKA!

Sells: Eyewear

Website URL: https://global.roka.com/

12. Ranger Up

What is it?

Ranger Up is a Shopify store that sells T-shirts for the military Americans. It offers a variety of T-shirts for men, women and children.

What can we learn from it?

What we liked from Ranger Up is basically a small detail that can make a huge difference when it comes to lead generation.

Most eCommerce businesses tend to ask their visitors to join their Newsletter with a promise of sending future offers and company news.

That, even though effective for some years, it is not as effective as it used to be.


Because it is not specific.

What Ranger Up does – and what we liked – is that they make it specific.

Ranger Up

They are calling visitors to action and at the same time, they let them know that they will get instant value out of the offer.

Most of the time, when you are specific about something, people are more likely to interact and take the desired action.

Thus, make sure to be specific with your CTAs, like Ranger Up does!

Sells: Clothes

Website URL: https://rangerup.com/

13. Vertagear

What is it?

Vertagear is a Shopify store that sells gaming and computer chairs.

What can we learn from it?

Many lessons to take from this one, but let’s stick to the basics.

As we’ve mentioned earlier – and as you probably know – the quality of images when trying to sell online is very important.

At the same time, video is exploding right now and it’s heavily promoted on all social networks.

What we can learn from Vertagear is the fact that they seem to take video seriously and use it to communicate their message more effectively.


In fact, the first thing you see when you visit their online store, is an amazing product video that demonstrates the value you can get out of their products.

This is a great way to highlight your products’ unique characteristics and to get visitors to reach a buying decision sooner.

So, take the next step and start using video to promote your store’s products!

Sells: Computer & Gaming Chairs

Website URL: https://www.vertagear.com/


What is it?

MIZZEN + MAIN is a Shopify store that sells men shirts of premium quality.

What can we learn from it?

What we really liked about MIZZEN + MAIN is their “Shirt Finder Tool”.

Now, you may be wondering what this is.


It is a nifty tool that takes the shopping experience to a whole new level, by helping visitors find the right shirt for them in a quick and easy way.

By answering a few questions, the tool makes personalized suggestions and thus guiding visitors through their buying journey.

Cool, right?

Sells: Performance Fabric Menswear

Website URL: https://www.mizzenandmain.com/


15. MakeUp Eraser

What is it?

MakeUp Eraser is a Shopify store that sells makeup accessories for modern women.

What can we learn from it?

There is something that we really liked about this one and that is actually the first time we see on a Shopify store.

If you visit MakeUp Eraser’s website, you’ll notice a “Free Sample” section.

Click on it and you will notice that you can get a free sample of the company’s products, simply by following MakeUp Eraser on Instagram and Facebook.

MakeUp Eraser

Why is this important?

For two reasons.

First, because it helps MakeUp Eraser get more followers on social media and thus expand its social following.

Second, by giving something for free, MakeUp Eraser creates a relationship with their audience; a relationship that is based on giving rather than asking.

People are more likely to buy your products in the future if you have done something for them first.

Well done MakeUp Eraser!

Sells: Women Clothes and Accessories

Website URL: https://makeuperaser.com/

16. Sofamania

What is it?

Sofamania is a Shopify store that sells anything from chairs, sofas, tables and beds. Its products are very stylish and the company itself has been featured in publications such as HGTV Magazine and Entrepreneur.

What can we learn from it?

Well, first of all, we liked many things about this store.

We liked the quality of the photos, its overall design, its inbound marketing stack and the special offers that are promoted within the website.

What we liked most, is the promotion displayed above.


It is basically a countdown timer that informs visitors about a special offer that finishes in 21 hours and 43 minutes.

This is a great way to generate some buzz and by adding a bit of urgency to get visitors to use the code in order to get a 20% discount for their purchases.

In addition, rather than a generic banner or bar, Sofamania decided to go an extra mile with this and interact with their visitors in a different way.

Way to go Sofamania!

Sells: Furnitures

Website URL: https://www.sofamania.com/

17. Aventon Bikes

What is it?

Aventon Bikes is a Shopify store that sells premium track, fixed, gear and urban bikes.

What can we learn from it?

Aventon’s Shopify store is a really nice and well-designed store, made out of love for bike lovers.

Since we happen to be bike lovers, we know that when you see a bike that is custom made, you’d like to know what are the exact components that have been used.

Aventon seems to understand that many of its visitors think the same way as we do and thus have a section that allows you to shop – or get inspired by – bikes that are made with Aventon components.

Aventon Bikes

This is the kind of feature that will resonate with your audience and that will create a more personalized experience for all your website visitors.

Thank you for the inspiration Aventon Bikes!

Sells: Bikes

Website URL: https://www.aventon.com/

18. Secretlab

What is it?

Secretlab is a Shopify store that sells high-quality computer chairs.

What can we learn from it?

Their website is well-designed and highlights all the technical characteristics that interest a potential customer.

We liked two things about their Shopify store.

The first is that Secretlab seems to understand the importance of social proof.

This is why they let industry reviews talk about their product quality.

Secretlab 1

It is easy to start bragging about your own products.

What is difficult is to get people to write about you, without even have to ask.

Secretlab has made it with their high-quality chairs and they are proud to display it as soon as someone land on their homepage.

The second thing that we liked is that these guys really seem to care about eCommerce localization.

Secretlab 2

They recognize the location of their visitors and offer the chance to visit another store that would provide them with a better experience.

Well done Secretlab!

Sells: Computer Chairs

Website URL: https://secretlab.sg/

19. Saved by the Dress

What is it?

Saved by the Dress is a Shopify store that sells women clothes and accessories.

What can we learn from it?

What we really liked about Saved by the Dress is – besides their cool website of course – how they present their team.

A common problem among many Shopify stores is that there seems to be no team whatsoever behind the store.

That, of course, arises reliability issues and at the same time creates a rather impersonal experience.

Saved by the Dress

Adding such a section to your Shopify store basically allows people to understand that there are actual people behind the products; people who are ready to help you and guide you so that you reach a well-informed buying decision.

Sells: Women Clothes and Accessories

Website URL: https://savedbythedress.com/

20. TruBrain

What is it?

TruBrain is a Shopify store that sells “brain food designed by UCLA-trained neuroscientists to help you create faster, impact more and grab more life”.

What can we learn from it?

If you are a regular visitor of our blog, then you’ll know that we’ve cover coupons extensively here.

Giving the first-time buyer a discount coupon is a great way to get their attention and help them buy your products without having to think about it.


TruBrain seems to understand the importance of offering something in order to get something in return and thus is offering a $10 Trial Box to all its first-time buyers.

The best part?

They are communicating their message with a popup window that is no distracting at all.

Well done TruBrain (and by the way, we love your design guys…)!

Sells: Food Supplements

Website URL: https://trubrain.com/


What is it?

BOMBAS is a Shopify store that sells socks in amazing colors and great designs.

What can we learn from it?

As we have already mentioned, giving back is one of the best ways to show your gratitude to people who support you and buy from you.

BOMBAS is a really nice example of giving back, with their program:

“One pair purchased, one pair donated”


They have added a live counter to their home page so that people can see how many pairs of socks are donated at any given time.

We really liked this initiative and we do hope that more Shopify stores will start giving back in the future.

Well done, BOMBAS!

Sells: Socks

Website URL: https://bombas.com/

22. LIFX

What is it?

LIFX is a Shopify store that sells Wi-Fi enabled LED smart lights.

What can we learn from it?

Apart, of course, from the amazing technology that LIFX offers, there is a certain part of the store that really impressed us.

IFTTT (standing for If This Then That) is a service that helps your apps and devices work together in a seamless way.

LIFX uses IFTTT, in order to give their customers the ability to connect their LIFX with apps such as Facebook and Fitbit.  


Now, you may be wondering, how this may help my Shopify store get better.

We included this bright example to show that as automation gets more and more important, you have to find ways to improve the customer experience and offer your customers services that they might haven’t yet think of.

Well done LIFX. We really like you guys!

Sells: Lightning Equipment

Website URL: https://www.lifx.com/

23. Mahabis

What is it?

Mahabis is a Shopify store that sells amazing slippers and clothes for men and women.

What can we learn from it?

If you visit Mahabis Instagram page, you will notice that from time to time, they share reviews of their customers, in the form of Instagram posts.


This way, they achieve two things.

First, they increase social proof, especially from the moment they include the first and last name of their customers.

Most importantly, they are trying to build a community around their products, by showing what actual people have to say about them.

What is more, Mahabis always includes a relevant caption to discuss that certain review and this way opens a new kind of dialogue with their audience.

Well done Mahabis!

Sells: Slippers and Clothes

Website URL: https://mahabis.com/

24. John Elliott

What is it?

John Elliott is a Shopify store that sells premium streetwear for men and women.

What can we learn from it?

Have you ever signed up for a newsletter that randomly sends you Emails with offers that are irrelevant to you?

I bet you have.

Basically, we all have been there.

Well, this is not something that is going to happen with John Elliott.

I hear you say: “why?”

As you can see in the above screenshot, John Elliott includes a Gender Choice for its website visitors.

John Elliott

This way, it can send highly-targeted messages to its Newsletter subscribers and thus engage them with the products that it sells.

Keep in mind that these little details are the ones that usually make an online store stand out.

By better knowing your audience, you can segment your content and special offers and send them what they want and expect to see.

This way, you will get better overall results and you will be able to build a community around your products.

Way to go John Elliott!

Sells: Men and Women Clothes

Website URL: https://www.johnelliott.co/

25. For Love & Lemons

What is it?

For Love & Lemons is a Shopify store that sells premium clothes and underwear for women.

What can we learn from it?

When selling clothes online, there is one thing that is of paramount importance.

Helping people find the right size.

I think you would agree that most online stores (even some of the most successful ones) do not pay attention to this element.

In most cases, they include a lazy design that adds no value to their visitors’ buyer journey.

For Love & Lemons do things differently though.

Visit one of their product pages and click on “Size Guides”.

For Love & Lemons

You will notice that a new window pops-up.

There, you can take a look at different sizes based on the product category that interests you and the country you are shopping from.

It is safe to say that For Love & Lemons took Size Guides to a whole new level.

Way to go guys!

Sells: Women Clothes and Underwear

Website URL: https://forloveandlemons.com/


Last Thoughts

From marketing automation to customer service and from social media to localization, these 25 Shopify stores are doing it right.

If you have a Shopify store, you can get ideas in order to improve your store’s performance and start earning what you deserve.

Keep in mind that not all of the aforementioned tactics work for all Shopify stores.

You have to find the ones that can fit your own store, adopt them and ese if they can actually add value to your store.

Good luck!

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