Can WooCommerce Coupons help you optimize the performance of your online store?
According to WooCommerce, there are more than 47,039,779 downloads of the infamous E-commerce platform as of June 2018.
In addition, WooCommerce powers over 28% of all online stores.
Yes, that’s right. Almost 1 out of 3 online stores out there are using WooCommerce as their E-commerce platform.
Chances are that your online store is using it as well.
This is why we’ve decided to start a new series of blog posts, dedicated to bringing you the latest news and some of the best practices, in order to help you optimize your store’s performance.
In this very first article, we are going to discuss WooCommerce Coupons and how you can use them effectively to skyrocket your sales.
Ready? Let’s jump right in!
No.1 – Discount Coupons for New Customers
As Tracey Wallace from BigCommerce has elegantly put it:
“You can’t discount everything”
But, you can – and should – discount certain things.
In fact, you have to use discounts as part of your overall marketing strategy if you want to get better results for your WooCommerce store.
Acquiring a new customer is not easy and it definitely requires more effort and resources than to retain an existing one.
As a matter of fact, it can cost up to 6x more to acquire a new customer, than to retain an existing one.
This means that we have to be extremely careful when we approach new customers and it also means that sometimes we just have to give them the “push” they need in order to buy our products.
It is of paramount importance that you show to all your new store visitors that you value their visit and that you’d like to reward them by offering a discount code for their first purchase.
Plain and simple.
There are a couple of cool ways you can do that without being too salesy.
The first way is by using a WordPress plugin like Hello Bar:
As we can see, OptinMonster is using a 10% discount for all its new website visitors that will use the Code “SAVE10”.
You can try the same thing for your WooCommerce store and offer your first-time visitors the chance to buy from you for the very first time with a discount.
Another way to draw all your first-time visitors’ attention and get them to buy your products, is by advertising to them on Facebook.
In the above example, Facebook users that will use the coupon code “BLANKY20”, will get a 20% off for a specific product category.
Offering a discount to your new customers is a great way to build loyalty and establish a good relationship between your new customers and your brand.
It is also a great way to thank your customers for choosing new, instead of your competitors.
Remember: You don’t want to force the sale; instead leave things to happen naturally by showing a true appreciation for your new customers’ choice.
No.2 – Cart Recovery Discount Codes
Nowadays, most online retailers are using cart recovery tools in order to claim lost value from their abandoned shopping carts.
The truth is though that not all of them are doing it right.
With more than 70% of your online store, visitors abandon their shopping carts before making a purchase, you can easily understand how important cart recovery is.
A surefire way to recover your abandoned carts is by offering a discount code to your cart abandoners.
There are two main ways you can do that:
1) By sending a discount code on Facebook Messenger
2) By sending an Email to their inbox
What makes it so important?
The fact that someone visited your online store and added products to their cart, shows us that there is a buying intent.
The reason why this visitor abandoned their cart might vary from time pressure, to browsing from a device that was not comfortable for them and even that they didn’t have their credit card details when they visited your website.
Of course, they might have just changed their mind.
No matter the reason of abandonment, you have to remind your abandoners to finish what they’ve started with a nice personalized Email or Messenger message.
Otherwise, you will miss the chance of turning an abandoned shopping cart into a closed sale and a happy customer.
Using cart recovery discount codes can increase your sales conversion rate and help your WooCommerce store perform better.
So take the next step and start using it right away!
No.3 – Transactional & Behavioral Discount Coupons
In order to be sure about your customers’ – regardless if they are new or returning ones – preferences, you have to answer the following 5 questions:
- What? – Transactional Data
- Why? – Psychographic Data
- Who? – Demographic Data
- How? – Behavioral Data
- When Again? – Experience Data
It is not easy to answer all these questions simultaneously and in no case answering them once means that you know everything you need to know about your customers.
The truth is that this is an evolving and never-ending procedure that requires you to pay attention to data; especially when it comes to transactional and behavioral data, you get insights about your customers’ likes and wants.
The key here is to start using this kind of data to offer discounts to your customers, based on their previous purchases and their interaction with your store and other digital assets.
For example, let’s assume that you run a WooCommerce store that sells iPad cases.
A nice idea would be to offer discount coupons to people who visited specific product pages on your website.
By having Facebook Pixel planted on your website, you can then retarget those people directly on Facebook, based on their online activity.
Be aware of the fact that the deeper you get into data, the more you’ll get to know your customers and the better the results you will get in the end.
No.4 – Exclusive Discount Coupons for Messenger Subscribers
In order to use this tactic, you’ll need to have a Facebook page.
With more than 20M businesses using Facebook Messenger to communicate with their audience and more than 1.3B active monthly users, businesses that still don’t use Facebook Messenger to reach their audience are just missing out on a great opportunity.
Just to be uber clear here, we don’t want to state that every business should have a Facebook page.
We just want to stress the importance of paying attention to emerging channels and the significance of using them to leverage your business efforts.
This is why a WooCommerce store should – and has to – use this amazing channel to communicate with their audience in a meaningful way.
So let’s take a closer look at how you can use Facebook Messenger to send exclusive discounts to your customers.
All you have to do is making them feel special about joining your Messenger subscriber list, by showing your appreciation on a regular basis.
You may wonder how.
Well, you can set up and send Messenger campaigns exclusively for your Messenger subscribers and offer them the chance to buy certain products from your store with a discount.
This way, you will have your existing subscribers happy, but most importantly you will get them refer you to new subscribers who would want to join your subscriber list to get value out of your regular basis.
Questioning the power of Facebook Messenger as a marketing channel in 2018 is (in the words of ourCEO) like:
“Wondering if Facebook Ads can help your business grow back in 2009”.
So what are you waiting for?
Start building your Messenger audience and regularly send them exclusive discount coupons that show your appreciation for being belonging to your audience.
No.5 – Discount Coupons for Customers with Highest Lifetime Value (CLV)
Everyone wants to be acknowledged and everyone wants to rewarded.
Not all of your customers spend the same amount of money and thus not all of them should have the same treating.
It is only natural that some of your best clients – clients with the highest Lifetime Value (CLV) – should enjoy extra benefits and occasionally receive discount coupons that reward their loyalty.
Think of it as your way to say “Thank You” for being such a good customer.
There are two main reasons why you should consider doing more for your best customers:
- You already know that these people are willing to spend more on your products. All it takes is a little “push”.
- According to research by Nielsen, 66% of consumers would consider spending more on a company, in order to maximize loyalty points. Thus, people are ready to spend on a business that shows appreciation for their choice.
By now you have realised that sending a discount coupon to your most loyal customer can significantly increase your ROI and your CLV.
Last but certainly not least, designing a loyalty program could be a way for all your other customers to spend more on your products.
You can send these coupons with Facebook Messenger and Email; you can also use Facebook advertising to communicate them to your audience.
Let’s move on to the next – and last – one!
No.6 – Exit Intent Discount Coupons
Have you ever wondered why most of your visitors – both new and returning – leave your website without visiting a product page or make a search?
A reasonable explanation is that your WooCommerce store doesn’t offer them a unique experience and thus doesn’t make them want to stick around.
Sometimes all you need to do is ask your customers why they leave.
Trust me, you will be surprised by the answers you’ll get.
These answers will be pure gold for you and your businesses because they will let you know what is wrong with your website.
Before adding an exit intent pop-up offering a discount, consider adding a pop-up asking visitors what is the reason they leave your website without taking any meaningful action.
If the amount of traffic you get on a weekly basis is high, you should consider running an A/B test using two different types of exit intent pop-ups.
After you are sure about the reason why most visitors leave your website, you can use an exit intent coupon code to draw their attention.
Be careful though, you don’t want to be intrusive and disrupt their online experience.
So, make sure that the exit intent pop-up won’t be appeared again, after a visitor has closed it for the first time.
In addition, make sure that the percentage of discount you are offering is a bit higher than the one you are offering to all your first-time visitors and a bit lower from the discount you offer to your cart abandoners.
All in all, this is a great way for you to increase your conversion rate and get value from visitors who leave your website without taking any action whatsoever.
WooCommerce discount coupons are a great way to increase your sales and your overall conversion rate.
When used properly, they can help you optimize your store’s performance, have your customers happy and acquire new customers.
With more than 5,000 WooCommerce plugins out there, you have the ability to build your brand and increase your sales quickly and easily.
Even though conversion rate optimization is a never-ending battle, you now have all the necessary tools to fight back and overcome pain points such as cart abandonment, low margin and exit intent.
We would love to know your thoughts, so if you have any questions or just want to say “hello”, feel free to chat with us here!
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Thank you for reading!